Sony says that Xperia 1 VIII sales are strong, calls the microSD slot and 3.5mm jack "integral"

Posted on Aug. 13, 2026, 10 a.m.

Sony Xperia 1 VIII Achieves Strong Sales, MicroSD and 3.5mm Jack Deemed "Integral"

In a recent interview with Japanese publication ITmedia Mobile, Sony representatives Shohachi Ike and Eri Kitazawa delivered exciting news regarding the performance of the Sony Xperia 1 VIII. Far from abandoning the smartphone market, Sony's latest flagship, the Mark 8, is reportedly enjoying robust sales and demonstrating strong customer satisfaction. This suggests a renewed focus from Sony on listening to its user base.

Strong Sales Performance Despite Price Adjustments

The Sony Xperia 1 VIII saw a price increase in Japan, notably crossing the JPY 200,000 threshold. While specific European pricing remained consistent with its predecessor, the Mark 7, the phone's overall market reception has been overwhelmingly positive.

Man in black cardigan, Sony Xperia 1 VIII context.

Sony spokesperson discusses Xperia 1 VIII features.

Sony representatives confirmed that "Despite rising prices, sales have remained strong and customer satisfaction is very high." This trend isn't limited to Japan; European sales have also experienced "significant growth," largely attributed to Sony's enhanced direct-to-consumer sales channels. This strategic shift has clearly resonated with customers, fostering greater engagement and loyalty.

Customer-Driven Camera Innovations

A significant portion of the interview focused on the Xperia 1 VIII's camera system, which underwent substantial redesigns driven by consumer feedback. The camera island itself required modifications to accommodate a larger telephoto image sensor, indicating a commitment to advanced imaging capabilities.

Sony opted to replace the variable zoom mechanism found in previous models with a fixed focal length lens of 70mm. This decision was made to integrate a larger sensor without increasing the phone's thickness, as the variable mechanism occupied considerable internal space. The new 48MP sensor now facilitates 140mm lossless zoom, effectively matching the reach of the Mark 7's longer telephoto capabilities.

Sony Xperia 1 VIII holding camera module.

Sony Xperia 1 VIII camera app capturing colorful pillows.

Customer polls and surveys consistently highlighted demands for superior telephoto image quality. This direct input from users played a crucial role in shaping the innovative camera design of the Mark 8, showcasing Sony's dedication to evolving its mobile photography experience based on real-world user needs.

The Enduring Importance of MicroSD and Headphone Jack

Perhaps one of the most compelling insights from the interview concerned two features often omitted by competitors: the microSD slot and the 3.5mm headphone jack. Sony's internal surveys reveal that "microSD compatibility was ranked highly" among reasons for purchase.

A Sony representative underscored the significance of these inclusions, stating, "I believe the presence of the microSD slot and headphone jack is now an integral part of Xperia's identity." This strong affirmation positions these features not merely as legacy elements, but as core differentiators that resonate deeply with the Xperia user base, reinforcing Sony's commitment to providing choice and functionality.

Uncertainty Surrounds the Xperia 5 Series

For many Sony fans, a pressing question revolved around the future of the compact Xperia 5 series. The interview, unfortunately, did not provide positive news regarding its continuation, leaving the fate of the smaller form factor uncertain for now.