Tim Cook steps down as CEO of Apple, John Ternus takes over

  • Posted on Sept. 1, 2026, 10 a.m.

Apple CEO Transition: John Ternus Assumes Leadership as Tim Cook Moves to Executive Chairman Role

A significant shift in leadership has occurred at Apple today. After years at the helm, Tim Cook has stepped down as Chief Executive Officer, passing the torch to John Ternus. Cook, a long-time Apple veteran since 1998, ascended to the CEO position in 2011 following Steve Jobs' departure.

The transition marks the end of an era where Cook's influence guided Apple's product development following the departure of Steve Jobs, whose final product oversight included models like the iPhone 5, 5s, and 5c. Jobs' vision significantly shaped these devices, with his influence extending into the development of the iPhone 4s just before his passing.

Tim Cook and John Ternus, new Apple CEO.
Tim Cook and John Ternus, new Apple CEO.

John Ternus, who previously served as Senior Vice President of Hardware Engineering, is now at the helm. His extensive experience encompasses leading the engineering teams responsible for a vast array of Apple's iconic hardware, including:

  • iPhone
  • iPad
  • Mac
  • Apple Watch
  • AirPods
  • Apple Vision Pro

This background makes Ternus a natural fit for Apple, a company renowned for its hardware innovation. While Apple's prowess in operating systems and applications is undeniable, their primary focus has historically been the seamless integration of software with cutting-edge hardware. This ecosystem approach, exemplified by iOS exclusively for iPhones and the current state of Safari, underscores the importance of hardware leadership.

Ternus is notably credited with contributions to groundbreaking products such as the AirPods, the conceptual iPhone Air, and the MacBook Neo.

In a notable development, Tim Cook will remain with Apple, taking on the role of Executive Chairman. Before his departure from the CEO office, Cook shared a heartfelt message with the Apple community:

“Sending lots of love to the Apple community on my last day as CEO. My title changes tomorrow, but the love I have for the Apple community never will. Thank you for being a constant source of inspiration. My gratitude is endless, and I’m excited for the next chapter!”

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