Third-party app stores will soon be available through the Google Play Store in the US

  • Posted on July 15, 2026, 7 p.m.
Running an app store is a profitable business – one that platform makers are keen to protect. That used to be the case with Google too, but the conclusion of a 6-year legal battle with Epic Games has come to a surprise ending that will make third-party app stores that much more accessible. The story started in 2020 when Epic sued Google, alleging that Google held a monopoly in the Android app distribution market and in-app billing services. Ajury sided with Epic, but this then went through an appeal process until, eventually, the two companies reached a settlement agreement in 2025. According to the settlement, Android would have been opened up to installing third-party app stores – but only ones approved by Google as part of its “Registered App Stores” program. And as an additional hurdle, these third-party app stores would have had to be sideloaded by the user.
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Now,The Vergereports that Google and Epic have ripped up this settlement and the search giant will just open the doors – starting next week (July 22), third-party app stores will be installable from the Google Play Store for users in the US. There will still be a process to get a third-party app store accepted into the Google Play Store (more detailshere). That said, many users are not comfortable with sideloading, so this is a major win for the likes of Epic Games (and we imagine that other big publishers will join in). The process of installing a Registered App Store
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Again, this is for the US market. For the global market, Google is moving forward with its Registered App Stores plan. This is still a good thing as Google will lower its service fees – in-app purchase fees will be reduced to 20% and recurring subscription fees to 10%.
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Also, app developers will be free to use third-party billing for their apps and games – but if they choose Google Play’s billing system, they will pay lower fees than before. Devs in the European Economic Area, the UK and the US are looking at 5% fees. More detailshere. Note that the changes arealready in effect in some regions, but the global deadline is the end of September 2027. Source|Via
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