vivo and iQOO are raising the prices of select smartphones on Wednesday

Vivo and iQOO Announce Price Adjustments for Select Smartphones

Prepare for a shift in smartphone pricing as vivo and iQOO, sister brands under the Vivo umbrella, are set to implement price increases on a selection of their devices. This change will take effect on Wednesday, March 18th, at 10:00 AM local time in China.

While the official announcement specifically targets the Chinese market, it's highly probable that global pricing will also experience adjustments. Details regarding the exact models affected remain undisclosed, with the brands stating only that "specific models" will see their prices altered.

The underlying cause for this price adjustment is a familiar one within the tech industry: escalating costs for essential components. Both vivo and iQOO cite the increasing prices of memory chips and semiconductors as the primary drivers behind this decision. This move aligns with broader industry trends. Analysts have been forecasting impending price hikes across the smartphone sector for some time. The situation may be further compounded by factors such as the significant demand from AI hyperscalers and potential disruptions to helium supply, both of which can impact chip manufacturing. Source