Samsung CEO talks the future of AI: where AI meets people
Samsung CEO talks the future of AI: where AI meets people
Posted on July 8, 2026, 5 p.m.
The editorial emphasizes that a smart AI alone isn’t enough – it needs to be part of an ecosystem of devices like the network of SmartThings that Samsung has built. The CEO gives an example: “sleep tracked by your watch shapes tomorrow’s schedule.”
AI isn’t purely about information and knowledge anymore either – it’s entering the agentic era, where the AI will be able to take actions on the user’s behalf. But it has to be the user that makes the final decision.“People need to know what AI is doing for them and remain in control,”writes Roh.
Roh also stresses the responsibility that Samsung has to protect your data – Knox secures not only the data on your device, but also the data that moves between your devices. That said, the most personal data will stay on the device.
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Phones are a core part of the future of AI interactions – they are the devices closest to us. Roh even nods towards foldables, saying that they give you a larger stage to work on.
It’s not just the phones, though. Smartwatches tap into key health metrics throughout your day. Even smart home devices like your TV, fridge and so on can contribute valuable insights into your daily life. New form factors likesmart glassesare on the way and they will open up new ways of interacting with AI.
“The question that opens the next era is not who has the smartest AI, but who understands people best, and turns that understanding into experiences they can trust,”writes Roh.
You can read the full editorialhere
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