iPhone Ultra is apparently called iPhone Duo and will be cheaper than expected

  • Posted on Sept. 9, 2026, 1 p.m.
In a last-minute rumor published mere hours beforeApple's big event today, Bloomberg's Mark Gurman claims that the long-awaited foldable iPhone will not be callediPhone Ultra, but iPhone Duo. The device was first rumored as the iPhone Fold, then a few months back every rumor started calling it iPhone Ultra, but apparently that won't be its actual name.
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TheiPhone 18 ProandiPhone 18 Pro Max, also debuting today, will look identical to their predecessors, but the orange colorway will be replaced by a "burgundy red" one as rumored for months now. "At least" the Pro Max will get a variable aperture main camera, and both devices will be powered by the A20 Pro chip. They will also have longer battery life than their predecessors and revamped vapor chambers to prevent overheating. The Dynamic Island will be smaller and will let you toggle between three live tasks at once (up from two previously). Both the iPhone 18 Pro and the iPhone 18 Pro Max will be $100 more expensive than their predecessors.
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Gurman's report also has some news about the upcoming Apple Watch Series 12 andApple Watch Ultra 4. As rumored before, there will bea ceramic optionfor the former, as well as "fresh color options" for all of them. The Ultra 4 will get better battery life. All of the watches will be paired with a revamped Health app for iOS, as well as a new Readiness app that is "a variant" of the Vitals app. This will "include some features familiar from Oura and Whoop devices", Gurman says. The new watches will also come with "a privacy-focused enhancement for analyzing your day and providing a summary of what took place, including conversations", but this will not record or store audio or show you any transcripts. Apple's new AirPods with cameras will allegedly not be part of today's lineup, as they've been delayed until next year. The AirPods 5, however, will make their debut today, and will feature "dramatically improved" noise cancellation. Source
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