Apple iPhone 18 Pro series goes on sale

  • Posted on Sept. 18, 2026, 9 a.m.

iPhone 18 Pro & Pro Max: Now Available for Purchase Worldwide

The highly anticipated Apple iPhone 18 Pro and iPhone 18 Pro Max have officially hit the market, following a successful pre-order period. Consumers in an initial wave of 65 countries can now get their hands on Apple's latest flagship devices.

Two iPhone 18 Pro phones in hands.
Two iPhone 18 Pro phones in hands.

This widespread launch covers key regions including Australia, Canada, China, France, Germany, India, Japan, the UK, and the US, among many others. For those in an additional 20 countries, the new iPhone models will become available starting September 25.

Apple iPhone 18 ProApple iPhone 18 Pro Max

Light blue iPhone 18 Pro front and back.
Light blue iPhone 18 Pro front and back.
iPhone 18 Pro series in rose gold color.
iPhone 18 Pro series in rose gold color.

Customers who pre-ordered their devices can expect delivery to begin today. The iPhone 18 Pro and iPhone 18 Pro Max are accessible through Apple's official online and physical retail stores, as well as authorized third-party retailers and mobile carriers.

Early reports indicate a price increase for the latest iPhone generation in several major markets compared to last year's models. In the US, prices have seen a $100 jump, while European consumers face an additional €150. The UK sees a £100 increase, India an INR 30,000 hike, and China a CNY 1,000 bump. Japanese buyers will experience a JPY 40,000 increase.

Four iPhone 18 Pro series phones in different colors.
Four iPhone 18 Pro series phones in different colors.

Meanwhile, the iPhone Duo is slated for pre-order starting October 16 in the same regions, with shipments beginning October 23. An additional 28 countries will see the iPhone Duo launch on October 30.

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