Here's when the iPhone 18 Pro and iPhone 18 Pro Max are rumored to go on pre-order
- Posted on Aug. 29, 2026, 6 p.m.
iPhone 18 Pro & Pro Max Pre-Order Rumors: What You Need to Know
Excitement is building for Apple's upcoming iPhone 18 Pro and iPhone 18 Pro Max, alongside the rumored iPhone Ultra. While the official unveiling is slated for Wednesday, September 9, the traditional pre-order schedule might see a slight shift this year.
Typically, Apple launches pre-orders for its new iPhones on the Friday following their announcement. However, this year presents a unique situation. Friday, September 11, holds significant historical importance, leading to speculation that Apple may push pre-orders for the iPhone 18 Pro and iPhone 18 Pro Max to Saturday, September 12.
Furthermore, the pre-order start time is also rumored to be adjusted. Instead of the usual 5 AM PT, sources suggest pre-orders could begin as early as midnight PT on September 12.
What About Other Apple Devices?
This revised pre-order timeline is also expected to extend to the Apple Watch Series 12 and any other devices Apple may reveal during the September 9 event. However, a key point to note is that the iPhone Ultra, despite its potential announcement alongside the Pro models, is reportedly slated for a later release. Consequently, its pre-order window may commence on a separate, later date.
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