European Commission says Instagram and Facebook's addictive design breaches the Digital Services Act

  • Posted on July 11, 2026, midnight
Specifically, its investigation focuses on features like infinite scroll, autoplay, push notifications, and the services' "highly personalized recommender systems". The EC's investigation indicates that Meta "did not adequately assess the risks of its addictive design on the physical and mental wellbeing of users, including minors and vulnerable adults". Highly personalized recommendations, autoplay, and infinite scroll "fuel the user's urge to keep scrolling and shift the brain into 'autopilot mode', contributing to unhealthy habits and compulsive use", the EC's official press release states.
Instagram and Facebook logos within EU stars.
Instagram and Facebook logos within EU stars.
It also claims Meta "disregarded available information about the time minors spend on Instagram or Facebook at night and how the optimization of its different formats - such as reels and stories - could lead to excessive or compulsive use of the services". Instagram and Facebook's time management tools, including those activated by default for teens, "can be easily dismissed and do not lead to a meaningful reduction and control of the usage of the service", the EC believes. It also says Meta's parental controls are only effective if parents and guardians "possess adequate technical expertise", undermining the efficiency of such measures in addressing the risk posed by the services' addictive design. Source
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