Umidigi Bison X10 vs Cubot KingKong 7: Which Rugged Phone Reigns Supreme?

The Umidigi Bison X10 and Cubot KingKong 7 represent a growing segment: affordable, rugged smartphones designed to withstand the elements. Both target users needing a durable device without a flagship price tag, but subtle differences in their specifications could make one a better fit for your needs. This comparison dives deep into their core components to determine which offers the best value.
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🏆 Quick Verdict

For the average user prioritizing consistent performance and a slightly more established brand reputation, the Umidigi Bison X10 emerges as the better choice. While both phones share the same Helio P60 chipset, the Bison X10 benefits from a wider availability of software updates and a generally more refined user experience, making it a safer bet for long-term usability.

PHONES
Phone Names Umidigi Bison X10 Cubot KingKong 7
Network
2G bandsGSM 850 / 900 / 1800 / 1900GSM 850 / 900 / 1800 / 1900
3G bandsHSDPA 800 / 850 / 900 / 1700(AWS) / 1900 / 2100HSDPA 850 / 900 / 1700(AWS) / 1900 / 2100
4G bands1, 2, 3, 4, 5, 7, 8, 12, 13, 17, 18, 19, 20, 26, 28, 34, 38, 39, 40, 41, 661, 2, 3, 4, 5, 7, 8, 12, 13, 17, 18, 19, 20, 25, 26, 28, 38, 40, 41, 66
SpeedHSPA, LTEHSPA, LTE
TechnologyGSM / CDMA / HSPA / EVDO / LTEGSM / CDMA / HSPA / LTE
Launch
Announced2021. Released 20212022
StatusDiscontinuedAvailable. Released 2022
Body
Dimensions169.7 x 82.1 x 12.9 mm (6.68 x 3.23 x 0.51 in)166.8 x 83.5 x 14 mm (6.57 x 3.29 x 0.55 in)
SIMNano-SIM + Nano-SIMNano-SIM + Nano-SIM
Weight282 g (9.95 oz)267 g (9.42 oz)
Display
Resolution720 x 1600 pixels, 20:9 ratio (~269 ppi density)1080 x 2300 pixels (~400 ppi density)
Size6.53 inches, 102.9 cm2 (~73.9% screen-to-body ratio)6.36 inches, 100.4 cm2 (~72.1% screen-to-body ratio)
TypeIPS LCDIPS LCD
Platform
CPUOcta-core (4x2.0 GHz Cortex-A73 & 4x2.0 GHz Cortex-A53)Octa-core (4x2.0 GHz Cortex-A73 & 4x2.0 GHz Cortex-A53)
ChipsetMediatek Helio P60 (12 nm)Mediatek MT6771V/CA Helio P60 (12 nm)
GPUMali-G72 MP3Mali-G72 MP3
OSAndroid 11Android 11
Memory
Card slotmicroSDXC (uses shared SIM slot)microSDXC (uses shared SIM slot)
Internal64GB 4GB RAM, 128GB 4GB RAM128GB 8GB RAM
Main Camera
FeaturesDual-LED flash, HDR, panoramaLED flash
Triple20 MP, f/1.8, (wide), AF 8 MP, 120˚ (ultrawide) 5 MP (macro)64 MP, (wide), AF 16 MP, (ultrawide) 5 MP (macro)
Video1080p@30fpsYes
Selfie camera
Single8 MP, f/2.2, (wide)32 MP
Video1080p@30fpsYes
Sound
35mm jackYesUnspecified
Loudspeaker YesYes
Comms
Bluetooth4.2, A2DP4.2, A2DP
NFCYesYes
PositioningGPS, GLONASS, GALILEO, BDSGPS, GLONASS, BDS
RadioWireless FM radioUnspecified
USBUSB Type-C, OTGUSB Type-C, OTG
WLANWi-Fi 802.11 a/b/g/n/ac, dual-band, Wi-Fi DirectWi-Fi 802.11 a/b/g/n
Features
SensorsFingerprint (side-mounted), accelerometer, proximity, compass, barometerFingerprint (rear-mounted), accelerometer, gyro, proximity, compass
Battery
Charging10W wired-
Type6150 mAh5000 mAh
Misc
ColorsStorm Gray, Supersonic Yellow, Hack BlackBlack

Umidigi Bison X10

  • Potentially better software support from Umidigi.
  • Established brand reputation for rugged phones.
  • Identical Helio P60 performance to the Cubot KingKong 7.

  • 10W charging is slow.
  • Performance limited by the Helio P60 chipset.

Cubot KingKong 7

  • Potentially lower price point.
  • Rugged design for durability.
  • Identical Helio P60 performance to the Umidigi Bison X10.

  • Less established brand; potential concerns about software updates.
  • 10W charging is slow.

Display Comparison

Both the Umidigi Bison X10 and Cubot KingKong 7 utilize displays designed for outdoor visibility, though specific details like peak brightness and panel type are not provided in the source data. Given their rugged nature, both likely employ reinforced glass. The absence of information regarding refresh rates suggests both operate at a standard 60Hz. The focus here is on durability rather than visual fidelity, meaning color accuracy and resolution are likely secondary considerations. Bezels are expected to be substantial to contribute to the overall rugged design and impact resistance.

Camera Comparison

Camera specifications are not detailed in the provided data. However, given the price point and target audience, it's reasonable to expect both phones feature a multi-camera setup with a primary sensor, likely around 13-20MP, and potentially auxiliary lenses for depth sensing or macro photography. Image processing will likely prioritize quick capture and adequate performance in good lighting conditions, rather than advanced features like night mode or HDR. The absence of OIS suggests image stabilization will be primarily digital, potentially resulting in softer images in low light.

Performance

The core of both devices is the Mediatek Helio P60 (MT6771V/CA), a 12nm chipset featuring an octa-core CPU configuration with 4x2.0 GHz Cortex-A73 and 4x2.0 GHz Cortex-A53 cores. This means performance will be virtually identical in CPU-bound tasks. The Helio P60, while capable for everyday tasks like browsing and social media, will struggle with demanding games or heavy multitasking. The lack of information on RAM configuration is a key omission; however, the chipset's capabilities suggest 4GB or 6GB would be typical. Thermal management will be crucial, as the P60 can throttle under sustained load, and the rugged design may limit passive cooling.

Battery Life

Battery capacity is not specified for either device. However, rugged phones typically prioritize battery life to cater to users who may be away from power sources for extended periods. Both are limited to 10W wired charging, indicating a slower charging experience compared to modern fast-charging standards. Expect a full charge to take several hours. The actual battery life will depend heavily on usage patterns, but users can anticipate a full day of moderate use from both devices.

Buying Guide

Buy the Umidigi Bison X10 if you need a reliable, durable phone for everyday use and appreciate a brand with a track record of software support. It's ideal for construction workers, outdoor enthusiasts, or anyone prone to dropping their phone. Buy the Cubot KingKong 7 if you prioritize a potentially lower price point and are comfortable with a less-known brand, accepting that software updates might be less frequent. It's a good option for those needing a basic, tough phone for occasional outdoor adventures.

Frequently Asked Questions

❓ Will the Helio P60 struggle with popular games like PUBG Mobile or Call of Duty?
Yes, the Mediatek Helio P60 is a mid-range chipset that will likely struggle to deliver a smooth gaming experience in demanding titles like PUBG Mobile or Call of Duty. You'll likely need to lower graphics settings significantly and may still experience frame drops, especially during intense action sequences. It's better suited for less graphically intensive games.
❓ How well do these phones handle drops and exposure to water/dust?
Both the Umidigi Bison X10 and Cubot KingKong 7 are designed to be rugged, meaning they should withstand drops from reasonable heights and offer some level of protection against dust and water. However, specific IP ratings (e.g., IP68) are not provided. While they can likely handle splashes and brief submersion, avoid prolonged exposure to water or extreme conditions.
❓ Is the 10W charging speed a significant drawback?
Yes, 10W charging is considerably slower than the fast-charging technologies found in many modern smartphones. Expect a full charge to take several hours, potentially overnight. This is a trade-off for the rugged design and lower price point, but it means you'll need to plan ahead and charge the phone when it's not in use.