Umidigi Bison X10 Pro vs Cubot KingKong 7: A Rugged Showdown

The Umidigi Bison X10 Pro and Cubot KingKong 7 represent a growing segment: affordable, rugged smartphones designed to withstand the elements. Both target users needing durability without a flagship price tag. However, with nearly identical core specifications, discerning the better choice requires a detailed examination of their nuances.
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🏆 Quick Verdict

For the average user prioritizing sheer value, the Cubot KingKong 7 emerges as the slightly better option. While both phones share the same Mediatek Helio P60 chipset, the KingKong 7 often benefits from more aggressive pricing, making it a compelling choice for budget-conscious buyers needing a durable device.

PHONES
Phone Names Umidigi Bison X10 Pro Cubot KingKong 7
Network
2G bandsGSM 850 / 900 / 1800 / 1900GSM 850 / 900 / 1800 / 1900
3G bandsHSDPA 800 / 850 / 900 / 1700(AWS) / 1900 / 2100HSDPA 850 / 900 / 1700(AWS) / 1900 / 2100
4G bands1, 2, 3, 4, 5, 7, 8, 12, 13, 17, 18, 19, 20, 26, 28, 34, 38, 39, 40, 41, 661, 2, 3, 4, 5, 7, 8, 12, 13, 17, 18, 19, 20, 25, 26, 28, 38, 40, 41, 66
SpeedHSPA, LTEHSPA, LTE
TechnologyGSM / CDMA / HSPA / EVDO / LTEGSM / CDMA / HSPA / LTE
Launch
Announced2021. Released 20212022
StatusDiscontinuedAvailable. Released 2022
Body
Dimensions169.7 x 82.1 x 12.9 mm (6.68 x 3.23 x 0.51 in)166.8 x 83.5 x 14 mm (6.57 x 3.29 x 0.55 in)
SIMNano-SIM + Nano-SIMNano-SIM + Nano-SIM
Weight285 g (10.05 oz)267 g (9.42 oz)
Display
Resolution720 x 1600 pixels, 20:9 ratio (~269 ppi density)1080 x 2300 pixels (~400 ppi density)
Size6.53 inches, 102.9 cm2 (~73.9% screen-to-body ratio)6.36 inches, 100.4 cm2 (~72.1% screen-to-body ratio)
TypeIPS LCDIPS LCD
Platform
CPUOcta-core (4x2.0 GHz Cortex-A73 & 4x2.0 GHz Cortex-A53)Octa-core (4x2.0 GHz Cortex-A73 & 4x2.0 GHz Cortex-A53)
ChipsetMediatek Helio P60 (12 nm)Mediatek MT6771V/CA Helio P60 (12 nm)
GPUMali-G72 MP3Mali-G72 MP3
OSAndroid 11Android 11
Memory
Card slotmicroSDXC (uses shared SIM slot)microSDXC (uses shared SIM slot)
Internal128GB 4GB RAM, 128GB 6GB RAM128GB 8GB RAM
Main Camera
FeaturesDual-LED flash, HDR, panoramaLED flash
Triple20 MP, f/1.8, (wide), AF 8 MP, 120˚ (ultrawide) 5 MP (macro)64 MP, (wide), AF 16 MP, (ultrawide) 5 MP (macro)
Video1080p@30fpsYes
Selfie camera
Single8 MP, f/2.2, (wide)32 MP
Video1080p@30fpsYes
Sound
35mm jackYesUnspecified
Loudspeaker YesYes
Comms
Bluetooth4.2, A2DP4.2, A2DP
NFCYesYes
PositioningGPS, GLONASS, GALILEO, BDSGPS, GLONASS, BDS
RadioWireless FM radioUnspecified
USBUSB Type-C, OTGUSB Type-C, OTG
WLANWi-Fi 802.11 a/b/g/n/ac, dual-band, Wi-Fi DirectWi-Fi 802.11 a/b/g/n
Features
SensorsFingerprint (side-mounted), accelerometer, proximity, compass, barometer, thermometer (skin temperature)Fingerprint (rear-mounted), accelerometer, gyro, proximity, compass
Battery
Charging10W wired-
Type6150 mAh5000 mAh
Misc
ColorsStorm Gray, Supersonic Yellow, Hack BlackBlack

Umidigi Bison X10 Pro

  • Potentially wider retail availability
  • Established brand recognition (slightly)
  • Rugged design for durability

  • 10W charging is slow
  • Performance limited by Helio P60
  • Missing detailed specifications

Cubot KingKong 7

  • Often more aggressively priced
  • Rugged design for durability
  • Identical performance to Bison X10 Pro

  • 10W charging is slow
  • Performance limited by Helio P60
  • Potentially limited retail options

Display Comparison

Both the Umidigi Bison X10 Pro and Cubot KingKong 7 utilize displays that, while functional, are not standout features. Given the identical chipset, display differences are unlikely to be a major performance bottleneck. However, details regarding panel type (IPS vs. VA), resolution, and peak brightness are missing. Considering the rugged focus, both likely prioritize durability over color accuracy or high refresh rates. The absence of information necessitates assuming similar display quality, focusing instead on the build quality surrounding the display for impact resistance.

Camera Comparison

Camera specifications are not provided beyond the presence of cameras. Given the target market, it's reasonable to expect both phones to feature a multi-camera setup, likely including a primary sensor and potentially auxiliary lenses for depth or macro photography. However, without sensor size, aperture, or image processing details, a meaningful comparison is impossible. The inclusion of a 2MP macro lens on either device is unlikely to significantly enhance the photography experience, serving primarily as a marketing feature. Image quality will likely be adequate for casual use but not competitive with higher-end smartphones.

Performance

At the heart of both devices lies the Mediatek Helio P60 (MT6771V/CA), a 12nm chipset featuring an octa-core CPU configuration of 4x2.0 GHz Cortex-A73 and 4x2.0 GHz Cortex-A53 cores. This means both phones will deliver comparable performance in everyday tasks like browsing, social media, and light gaming. The identical CPU and chipset suggest minimal real-world performance differences. Thermal management will likely be similar, with both devices potentially throttling under sustained heavy loads. RAM configurations are not specified, but this will be a more significant performance factor than the chipset itself.

Battery Life

Battery capacity is not specified for either device. However, both phones feature 10W wired charging, which is notably slow by modern standards. This suggests a focus on maximizing battery life through efficient power management rather than rapid charging. Users should expect several hours of usage on a single charge, but a full recharge will take a considerable amount of time. The slower charging speed will be more noticeable for users accustomed to fast charging technologies.

Buying Guide

Buy the Umidigi Bison X10 Pro if you prioritize a potentially wider availability through established retailers and a brand with a slightly longer track record in the international market. Buy the Cubot KingKong 7 if you are focused on maximizing value for your money and are comfortable with potentially sourcing directly from the manufacturer or smaller online stores, as it frequently offers comparable performance at a lower price point.

Frequently Asked Questions

❓ Given the 10W charging, how long will it take to fully charge either the Umidigi Bison X10 Pro or Cubot KingKong 7?
With 10W charging, expect a full charge to take approximately 3-5 hours, depending on the battery capacity (which is not specified). This is significantly slower than modern fast-charging solutions, so overnight charging is recommended.
❓ Will either of these phones struggle with demanding games like PUBG Mobile or Call of Duty Mobile?
The Mediatek Helio P60 is capable of running PUBG Mobile and Call of Duty Mobile, but you'll likely need to lower graphics settings to achieve a smooth frame rate. Expect some frame drops during intense action sequences, and prolonged gaming may lead to thermal throttling.
❓ Are these phones waterproof, or just water-resistant?
Both phones are marketed as 'rugged,' implying water resistance. However, the specific IP rating (e.g., IP68, IP69K) is not provided. 'Water resistance' typically means they can withstand splashes and brief submersion, but are not designed for prolonged underwater use. Check the manufacturer's specifications for precise details.