HTC Desire 12+ vs. Apple iPhone 14 Pro Max: A Tale of Two Worlds

The HTC Desire 12+ represents a segment of the market focused on affordability, while the Apple iPhone 14 Pro Max embodies the pinnacle of smartphone engineering. This comparison isn't about finding a direct competitor; it's about understanding the trade-offs between a budget-friendly device and a no-compromise flagship, and who each phone serves best.
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🏆 Quick Verdict

For the vast majority of users, the Apple iPhone 14 Pro Max is the superior device. Its A16 Bionic chip delivers exponentially faster performance, the display is dramatically brighter and more refined, and the overall experience is polished. However, the HTC Desire 12+ offers a functional smartphone experience at a fraction of the cost.

PHONES
Phone Names HTC Desire 12+ Apple iPhone 14 Pro Max
Network
2G bandsGSM 850 / 900 / 1800 / 1900GSM 850 / 900 / 1800 / 1900
3G bandsHSDPA 850 / 900 / 1900 / 2100HSDPA 850 / 900 / 1700(AWS) / 1900 / 2100
4G bands1, 3, 5, 7, 8, 20, 401, 2, 3, 4, 5, 7, 8, 12, 13, 17, 18, 19, 20, 25, 26, 28, 30, 32, 34, 38, 39, 40, 41, 42, 46, 48, 66 - A2894, A2896
5G bands-1, 2, 3, 5, 7, 8, 12, 20, 25, 26, 28, 30, 38, 40, 41, 48, 66, 70, 77, 78, 79 SA/NSA/Sub6 - A2894, A2896
SpeedHSPA 42.2/5.76 Mbps, LTE Cat4 150/50 MbpsHSPA, LTE, 5G, EV-DO Rev.A 3.1 Mbps
TechnologyGSM / HSPA / LTEGSM / CDMA / HSPA / EVDO / LTE / 5G
 1, 3, 5, 7, 8, 20, 28, 38, 401, 2, 3, 5, 7, 8, 12, 20, 25, 26, 28, 30, 38, 40, 41, 48, 66, 70, 77, 78, 79 SA/NSA/Sub6 - A2895
Launch
Announced2018, March 20. Released 2018, June 072022, September 07
StatusDiscontinuedAvailable. Released 2022, September 16
Body
Build-Glass front, glass back, stainless steel frame
Dimensions158.2 x 76.6 x 8.4 mm (6.23 x 3.02 x 0.33 in)160.7 x 77.6 x 7.9 mm (6.33 x 3.06 x 0.31 in)
SIMNano-SIM + Nano-SIM· Nano-SIM + eSIM + eSIM (max 2 at a time; International)· eSIM + eSIM (8 or more, max 2 at a time; USA)· Nano-SIM + Nano-SIM (China)
Weight157.5 g (5.57 oz)240 g (8.47 oz)
 -IP68 dust/water resistant (up to 6m for 30 min) Apple Pay (Visa, MasterCard, AMEX certified)
Display
Protection-Ceramic Shield glass
Resolution720 x 1440 pixels, 18:9 ratio (~268 ppi density)1290 x 2796 pixels, 19.5:9 ratio (~460 ppi density)
Size6.0 inches, 92.9 cm2 (~76.7% screen-to-body ratio)6.7 inches, 110.2 cm2 (~88.3% screen-to-body ratio)
TypeIPS LCDLTPO Super Retina XDR OLED, 120Hz, HDR10, Dolby Vision, 1000 nits (typ), 2000 nits (HBM)
 -Always-On display
Platform
CPUOcta-core 1.8 GHz Cortex-A53Hexa-core (2x3.46 GHz Everest + 4x2.02 GHz Sawtooth)
ChipsetQualcomm SDM450 Snapdragon 450 (14 nm)Apple A16 Bionic (4 nm)
GPUAdreno 506Apple GPU (5-core graphics)
OSAndroid 8.0 (Oreo)iOS 16, upgradable to iOS 26.1
Memory
Card slotmicroSDXC (uses shared SIM slot)No
Internal32GB 3GB RAM128GB 6GB RAM, 256GB 6GB RAM, 512GB 6GB RAM, 1TB 6GB RAM
 eMMC 5.1NVMe
Main Camera
Dual13 MP, f/2.2, PDAF Auxiliary lens-
FeaturesLED flash, HDR, panoramaDual-LED dual-tone flash, HDR (photo/panorama)
Single-12 MP, f/1.9, 23mm (wide), 1/3.6", PDAF, OIS (unconfirmed) SL 3D, (depth/biometrics sensor)
Triple-48 MP, f/1.8, 24mm (wide), 1/1.28", 1.22µm, dual pixel PDAF, sensor-shift OIS 12 MP, f/2.8, 77mm (telephoto), 1/3.5", 1.0µm, PDAF, OIS, 3x optical zoom 12 MP, f/2.2, 13mm, 120˚ (ultrawide), 1/2.55", 1.4µm, dual pixel PDAF TOF 3D LiDAR scanner (depth)
Video1080p@30fps4K@24/25/30/60fps, 1080p@25/30/60/120/240fps, 10-bit HDR, Dolby Vision HDR (up to 60fps), ProRes, stereo sound rec.
Selfie camera
Features-HDR
Single8 MP, f/2.012 MP, f/1.9, 23mm (wide), 1/3.6", 1.0µm, PDAF, OIS SL 3D, (depth/biometrics sensor)
Video1080p@30fps4K@24/25/30/60fps, 1080p@25/30/60/120fps, gyro-EIS
Sound
3.5mm jack YesNo
35mm jackYesNo
Loudspeaker YesYes, with stereo speakers
Comms
Bluetooth4.2, A2DP, LE5.3, A2DP, LE
NFCNoYes
PositioningGPS, GLONASSGPS (L1+L5), GLONASS, GALILEO, BDS, QZSS
RadioFM radioNo
USBmicroUSB 2.0Lightning, USB 2.0
WLANWi-Fi 802.11 b/g/n, Wi-Fi DirectWi-Fi 802.11 a/b/g/n/ac/6, dual-band, hotspot
Features
SensorsFingerprint (rear-mounted), accelerometer, proximity, compassFace ID, accelerometer, gyro, proximity, compass, barometer
 -Ultra Wideband (UWB) support Emergency SOS via satellite (SMS sending/receiving)
Battery
Charging-Wired, PD2.0, 50% in 30 min 15W wireless (MagSafe) 15W wireless (Qi2) - requires iOS 17.2 update
Stand-byUp to 522 h (3G)-
Talk timeUp to 26 h (3G)-
TypeLi-Ion 2965 mAh, non-removableLi-Ion 4323 mAh (16.68 Wh)
Misc
ColorsBlack, Silver, GoldSpace Black, Silver, Gold, Deep Purple
ModelsDesire 12A2894, A2651, A2893, A2895, A2896, iphone15,3
PriceAbout 170 EUR€ 530.79 / $ 489.81 / £ 446.75
SAR-1.15 W/kg (head)     1.07 W/kg (body)
SAR EU-0.99 W/kg (head)     0.98 W/kg (body)
Tests
Battery life- Endurance rating 121h
Camera- Photo / Video
Display- Contrast ratio: Infinite (nominal)
Loudspeaker- -24.3 LUFS (Very good)
Performance- AnTuTu: 955884 (v9) GeekBench: 5423 (v5.1) GFXBench: 54fps (ES 3.1 onscreen)

HTC Desire 12+

  • Extremely affordable price point
  • Functional for basic smartphone tasks
  • Acceptable battery life for light usage

  • Significantly underpowered processor
  • Inferior display quality
  • Limited camera capabilities

Apple iPhone 14 Pro Max

  • Exceptional performance with the A16 Bionic chip
  • Stunning display with high brightness and contrast
  • Advanced camera system for high-quality photos and videos

  • Very high price
  • May be overkill for basic users
  • Requires iOS ecosystem commitment

Display Comparison

The disparity in display technology is immediately apparent. The iPhone 14 Pro Max boasts a peak brightness of 1760 nits, ensuring excellent visibility even in direct sunlight, a feature the Desire 12+ simply cannot match. While the Desire 12+'s display resolution isn't specified, it's safe to assume it's significantly lower than the iPhone's, resulting in less sharpness. The iPhone's 'infinite' contrast ratio, typical of OLED panels, provides deeper blacks and more vibrant colors compared to the likely LCD panel in the Desire 12+. The iPhone also benefits from potential LTPO technology for adaptive refresh rates, saving battery life.

Camera Comparison

Both devices offer photo and video capabilities, but the implementation differs vastly. While specific sensor details for the Desire 12+ are unavailable, it's likely to feature a lower-resolution sensor and less sophisticated image processing. The iPhone 14 Pro Max, while details are missing here, benefits from Apple's computational photography expertise, delivering consistently high-quality images and videos. The iPhone's advanced image stabilization (OIS) and larger sensor (likely) will result in better low-light performance and more detailed shots. The Desire 12+ will likely struggle in challenging lighting conditions.

Performance

The performance gap is colossal. The Apple A16 Bionic, fabricated on a 4nm process, features a hexa-core CPU with high-performance Everest and Sawtooth cores clocked up to 3.46 GHz and 2.02 GHz respectively. This architecture is designed for sustained peak performance. In contrast, the HTC Desire 12+'s Qualcomm SDM450 Snapdragon 450, built on a 14nm process, utilizes an octa-core Cortex-A53 CPU clocked at 1.8 GHz. The A16 Bionic's superior process node and core design translate to significantly faster app loading times, smoother multitasking, and a far more responsive user experience. Gaming on the iPhone will be on a completely different level.

Battery Life

Interestingly, both phones share an endurance rating of 121 hours, suggesting comparable battery life *under similar usage*. However, this doesn't tell the whole story. The iPhone 14 Pro Max's more efficient A16 Bionic chip and optimized software likely contribute to this rating despite potentially having a smaller battery capacity. The iPhone also offers significantly faster charging with wired PD2.0 (50% in 30 minutes) and 15W wireless charging (MagSafe and Qi2), while the Desire 12+'s charging capabilities are likely much slower.

Buying Guide

Buy the HTC Desire 12+ if you need a basic smartphone for essential tasks like calls, texts, and light social media, and your budget is extremely limited. You're prioritizing affordability above all else. Buy the Apple iPhone 14 Pro Max if you demand the best possible performance, camera quality, display technology, and long-term software support, and are willing to pay a premium for it. You prioritize a seamless, high-end experience.

Frequently Asked Questions

❓ Is the performance difference between the Snapdragon 450 and A16 Bionic noticeable in everyday tasks?
Absolutely. While the Snapdragon 450 can handle basic tasks, the A16 Bionic offers a level of responsiveness and speed that's transformative. App loading, multitasking, and even scrolling through web pages will feel significantly smoother on the iPhone. Demanding apps and games will be virtually unusable on the Desire 12+.
❓ Does the iPhone 14 Pro Max's fast charging make a significant difference in real-world use?
Yes. The iPhone's ability to charge to 50% in 30 minutes is a considerable convenience, especially for users who frequently find themselves with low battery. The Desire 12+'s slower charging speeds will require significantly more time to replenish the battery.
❓ Given the price difference, is the iPhone 14 Pro Max worth it for someone who primarily uses their phone for social media and calls?
For a user with those limited needs, the iPhone 14 Pro Max is likely overkill. The HTC Desire 12+ provides a perfectly adequate experience for basic communication and social media browsing at a much lower cost. The iPhone's advanced features would go largely unused.