HMD Aura vs. Umidigi A13 Pro Max: A Deep Dive into Budget Smartphone Performance

The HMD Aura and Umidigi A13 Pro Max represent two distinct approaches to the ultra-budget smartphone market. The Aura aims for simplicity and brand recognition, while the A13 Pro Max aggressively targets performance with a more powerful chipset. This comparison dissects their key differences to determine which device offers the best value for your money.
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🏆 Quick Verdict

For the average user prioritizing responsiveness and future-proofing, the Umidigi A13 Pro Max is the clear winner. Its Mediatek Dimensity 900 chipset provides a substantial performance advantage over the HMD Aura’s Unisoc SC9863A1, making it better suited for multitasking, gaming, and demanding applications. While the Aura may offer a slightly cleaner software experience, the A13 Pro Max’s raw power is too significant to ignore.

PHONES
Phone Names HMD Aura Umidigi A13 Pro Max
Network
2G bandsGSM 850 / 900 / 1800 / 1900GSM 850 / 900 / 1800 / 1900
3G bandsHSDPA 850 / 900 / 2100HSDPA 800 / 850 / 900 / 1700(AWS) / 1900 / 2100
4G bands1, 3, 5, 8, 20, 28, 38, 411, 2, 3, 4, 5, 7, 8, 12, 13, 17, 18, 19, 20, 25, 26, 28, 34, 38, 39, 40, 41, 66
5G bands-1, 2, 3, 5, 7, 8, 12, 20, 25, 28, 38, 40, 41, 66, 77, 78 SA/NSA
SpeedHSPA, LTEHSPA, LTE, 5G
TechnologyGSM / HSPA / LTEGSM / CDMA / HSPA / LTE / 5G
Launch
Announced2024, May 232022
StatusAvailable. Released 2024, May 23Available. Released 2022
Body
Dimensions163.9 x 75.5 x 8.9 mm (6.45 x 2.97 x 0.35 in)168.5 x 76.3 x 8.8 mm (6.63 x 3.00 x 0.35 in)
SIMNano-SIM + Nano-SIMNano-SIM + Nano-SIM
Weight175 g (6.17 oz)200 g (7.05 oz)
Display
Resolution720 x 1612 pixels (~268 ppi density)1080 x 2460 pixels (~395 ppi density)
Size6.56 inches, 101.4 cm2 (~82.0% screen-to-body ratio)6.8 inches, 109.8 cm2 (~85.4% screen-to-body ratio)
TypeIPS LCD, 480 nits (typ)IPS LCD, 90Hz
Platform
CPUOcta-core (4x1.6 GHz Cortex-A55 & 4x1.2 GHz Cortex-A55)Octa-core (2x2.4 GHz Cortex-A78 & 6x2.0 GHz Cortex-A55)
ChipsetUnisoc SC9863A1 (22 nm)Mediatek Dimensity 900 (6 nm)
GPUIMG8322Mali-G68 MC4
OSAndroid 13Android 12
Memory
Card slotmicroSDXC (uses shared SIM slot)microSDXC (uses shared SIM slot)
Internal64GB 4GB RAM, 128GB 4GB RAM256GB 12GB RAM
Main Camera
FeaturesLED flash, HDRDual-LED flash, HDR
Single13 MP, (wide), AF Auxiliary lens-
Triple-64 MP, f/1.8, (wide), AF 5 MP (macro) Auxiliary lens
Video1080p@30fps4K@30fps, 1080p@30fps
Selfie camera
Single5 MP24 MP, f/2.4, (wide)
VideoYes1080p@30fps
Sound
35mm jackYesYes
Loudspeaker YesYes
Comms
Bluetooth4.2, A2DP5.1, A2DP, LE
NFCNoNo
PositioningGPSGPS, GALILEO, GLONASS, BDS
RadioUnspecifiedNo
USBUSB Type-C 2.0, OTGUSB Type-C
WLANWi-Fi 802.11 b/g/nWi-Fi 802.11 b/g/n/ac/6, dual-band, Wi-Fi Direct
Features
SensorsFingerprint (rear-mounted), accelerometer, proximityFingerprint (side-mounted), accelerometer, proximity, compass
Battery
Charging10W wired18W wired
Type5000 mAh5150 mAh
Misc
ColorsGlacier Green, Indigo BlackStarry Black, Sunglow Gold
PriceAbout 110 EURAbout 240 EUR

HMD Aura

  • Potentially cleaner software experience (HMD's reputation)
  • May be more readily available in certain markets
  • Likely lower price point

  • Significantly weaker processor
  • Slower charging speed
  • Limited future-proofing

Umidigi A13 Pro Max

  • Much faster processor (Dimensity 900)
  • Faster charging (18W)
  • Better thermal efficiency
  • More responsive user experience

  • Software may contain bloatware
  • Brand recognition is lower than HMD
  • Potentially higher price

Display Comparison

Neither device’s display specifications are provided, so a direct comparison is limited. However, given the A13 Pro Max’s focus on overall performance, it’s reasonable to assume it features a higher-resolution panel and potentially a higher refresh rate. The Aura, likely targeting the lowest possible price point, probably utilizes a more basic LCD panel. Color accuracy and peak brightness are unknown, but the A13 Pro Max’s more modern chipset could support better display calibration.

Camera Comparison

Without detailed camera specifications, a precise comparison is difficult. However, the A13 Pro Max’s more powerful ISP (Image Signal Processor) integrated within the Dimensity 900 chipset suggests superior image processing capabilities. While both phones likely feature multiple rear cameras, the A13 Pro Max is more likely to offer features like improved dynamic range, better low-light performance, and faster autofocus. The Aura’s camera system will likely be adequate for basic snapshots, but will struggle in challenging conditions.

Performance

The performance disparity is the most significant difference between these two phones. The Umidigi A13 Pro Max’s Mediatek Dimensity 900, built on a 6nm process, is a substantial upgrade over the HMD Aura’s Unisoc SC9863A1 (22nm). The Dimensity 900 features a more powerful CPU configuration – 2x2.4 GHz Cortex-A78 cores alongside 6x2.0 GHz Cortex-A55 cores – compared to the Aura’s 4x1.6 GHz Cortex-A55 and 4x1.2 GHz Cortex-A55. This translates to significantly faster app loading times, smoother multitasking, and a more enjoyable gaming experience on the A13 Pro Max. The 6nm process also contributes to better thermal efficiency, reducing the likelihood of performance throttling under sustained load.

Battery Life

Battery capacity isn’t specified for either device. However, the Umidigi A13 Pro Max’s 18W wired charging is a clear advantage over the HMD Aura’s 10W charging. Even with a similar battery capacity, the A13 Pro Max will reach a full charge significantly faster. The Dimensity 900’s 6nm process also contributes to improved power efficiency, potentially extending battery life despite the faster charging speed. Users who frequently find themselves needing to top up their phone will greatly benefit from the A13 Pro Max’s faster charging.

Buying Guide

Buy the HMD Aura if you need a basic, reliable smartphone for essential tasks like calls, texts, and light social media use, and prioritize a familiar brand. Buy the Umidigi A13 Pro Max if you prefer a phone capable of handling more demanding applications, enjoy mobile gaming, or want a device that will remain responsive for longer. The A13 Pro Max is the better choice for users who anticipate needing more than just the basics.

Frequently Asked Questions

❓ Is the Mediatek Dimensity 900 in the Umidigi A13 Pro Max capable of handling demanding games like PUBG Mobile?
Yes, the Dimensity 900 is a capable chipset for gaming. While it won't deliver flagship-level performance, it can comfortably run PUBG Mobile at medium to high settings with stable frame rates. The 6nm process also helps to mitigate thermal throttling during extended gaming sessions.
❓ Does the HMD Aura receive regular software updates and security patches?
HMD Global generally provides good software support for its devices, including security updates. However, the Aura, being an entry-level phone, may not receive updates as frequently or for as long a period as higher-end models. The Umidigi A13 Pro Max’s update schedule is less predictable, but the Dimensity 900 chipset benefits from ongoing optimizations from Mediatek.
❓ What type of charging port do both phones use?
While not explicitly stated, both devices almost certainly use USB-C for charging, as it's the industry standard for modern smartphones. This allows for compatibility with a wide range of chargers and accessories.