Google Pixel 9 vs Asus Zenfone 12 Ultra: A Deep Dive into AI and Performance

Google's Pixel 9 aims to refine the AI-powered smartphone experience, while Asus' Zenfone 12 Ultra aggressively targets the performance crown with the latest Snapdragon silicon. This comparison dissects these two flagship contenders, focusing on where their distinct approaches deliver tangible benefits for different users.
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🏆 Quick Verdict

For the average user prioritizing seamless AI integration and a polished software experience, the Google Pixel 9 is the better choice. However, power users and gamers will find the Asus Zenfone 12 Ultra’s Snapdragon 8 Elite and superior battery endurance more compelling.

PHONES
Phone Names Google Pixel 9 Asus Zenfone 12 Ultra
Network
2G bandsGSM 850 / 900 / 1800 / 1900GSM 850 / 900 / 1800 / 1900
3G bandsHSDPA 800 / 850 / 900 / 1700(AWS) / 1900 / 2100HSDPA 800 / 850 / 900 / 1700(AWS) / 1900 / 2100
4G bands1, 2, 3, 4, 5, 7, 8, 12, 13, 14, 17, 18, 19, 20, 25, 26, 28, 29, 30, 38, 40, 41, 48, 66, 71 - G2YBB1, 2, 3, 4, 5, 7, 8, 12, 17, 18, 19, 20, 25, 26, 28, 32, 34, 38, 39, 40, 41, 42, 43, 48, 66
5G bands1, 2, 3, 5, 7, 8, 12, 14, 20, 25, 26, 28, 29, 30, 38, 40, 41, 48, 66, 70, 71, 77, 78, 258, 260, 261 SA/NSA/Sub6/mmWave - G2YBB1, 2, 3, 5, 7, 8, 12, 18, 20, 25, 26, 28, 38, 40, 41, 48, 66, 77, 78, 79 SA/NSA
SpeedHSPA, LTE, 5GHSPA, LTE, 5G
TechnologyGSM / HSPA / LTE / 5GGSM / HSPA / LTE / 5G
Launch
Announced2024, August 132025, February 06
StatusAvailable. Released 2024, August 22Available. Released 2025, February 28
Body
BuildGlass front (Gorilla Glass Victus 2), glass back (Gorilla Glass Victus 2), aluminum frameGlass front (Gorilla Glass Victus 2), aluminum frame, glass back
Dimensions152.8 x 72 x 8.5 mm (6.02 x 2.83 x 0.33 in)163.8 x 77 x 8.9 mm (6.45 x 3.03 x 0.35 in)
SIMNano-SIM + eSIMNano-SIM + Nano-SIM + eSIM (max 2 at a time)
Weight198 g (6.98 oz)220 g (7.76 oz)
Display
ProtectionCorning Gorilla Glass Victus 2, Mohs level 4Corning Gorilla Glass Victus 2, Mohs level 6
Resolution1080 x 2424 pixels, 20:9 ratio (~422 ppi density)1080 x 2400 pixels, 20:9 ratio (~388 ppi density)
Size6.3 inches, 94.7 cm2 (~86.1% screen-to-body ratio)6.78 inches, 111.0 cm2 (~88.0% screen-to-body ratio)
TypeOLED, 120Hz, HDR10+, 1800 nits (HBM), 2700 nits (peak)LTPO AMOLED, 144Hz, HDR10, 1600 nits (HBM), 2500 nits (peak)
Platform
CPUOcta-core (1x3.1 GHz Cortex-X4 & 3x2.6 GHz Cortex-A720 & 4x1.92 GHz Cortex-A520)Octa-core (2x4.32 GHz Oryon V2 Phoenix L + 6x3.53 GHz Oryon V2 Phoenix M)
ChipsetGoogle Tensor G4 (4 nm)Qualcomm SM8750-AB Snapdragon 8 Elite (3 nm)
GPUMali-G715 MC7Adreno 830
OSAndroid 14, upgradable to Android 16, up to 7 major Android upgradesAndroid 15, upgradable to Android 16, up to 2 major Android upgrades
Memory
Card slotNoNo
Internal128GB 12GB RAM, 256GB 12GB RAM256GB 12GB RAM, 512GB 16GB RAM
Main Camera
Dual50 MP, f/1.7, 25mm (wide), 1/1.31", 1.2µm, dual pixel PDAF, OIS 48 MP, f/1.7, 123˚ (ultrawide), 1/2.55", dual pixel PDAF-
FeaturesSingle-zone Laser AF, LED flash, Pixel Shift, Ultra-HDR, panorama, Best TakeLED flash, HDR, panorama
Triple-50 MP, f/1.9, 24mm (wide), 1/1.56", 1.0µm, PDAF, gimbal OIS 32 MP, f/2.4, 65mm (telephoto), 1/3.2", 0.7µm, PDAF, OIS, 3x optical zoom 13 MP, f/2.2, 13mm, 120˚ (ultrawide), 1/3.0", 1.12µm
Video4K@24/30/60fps, 1080p@24/30/60/120/240fps; gyro-EIS, OIS, 10-bit HDR8K@24fps, 4K@30/60fps, 1080p@30/60/120/240fps, 720p@480fps; gyro-EIS, HDR10+
Selfie camera
FeaturesHDR, panoramaPanorama, HDR
Single10.5 MP, f/2.2, 20mm (ultrawide), 1/3.1", 1.22µm, PDAF32 MP, f/2.5, 22mm (wide), 1/3.2", 0.7µm
Video4K@30/60fps, 1080p@30/60fps1080p@30fps
Sound
35mm jackNoYes
Loudspeaker Yes, with stereo speakersYes, with stereo speakers
Comms
Bluetooth5.3, A2DP, LE, aptX HD5.4, A2DP, LE, aptX HD, aptX Adaptive, aptX Lossless
NFCYesYes
PositioningGPS (L1+L5), GLONASS, GALILEO, BDS, QZSS, NavICGPS (L1+L5), BDS (B1I+B1c+B2a), GALILEO (E1+E5a), QZSS (L1+L5), NavIC, GLONASS
RadioNoNo
USBUSB Type-C 3.2USB Type-C
WLANWi-Fi 802.11 a/b/g/n/ac/6e/7, tri-bandWi-Fi 802.11 a/b/g/n/ac/6e/7, tri-band, Wi-Fi Direct
Features
SensorsFingerprint (under display, ultrasonic), accelerometer, gyro, proximity, compass, barometerFingerprint (under display, optical), accelerometer, gyro, proximity, compass
Battery
Charging27W wired, PD3.0, PPS, 55% in 30 min 15W wireless (w/ Pixel Stand) 12W wireless (w/ Qi compatible charger) Reverse wireless Bypass charging65W wired, PD3.0, PPS, QC5, 100% in 39 min 15W wireless (Qi) 10W reverse wired
TypeLi-Ion 4700 mAh5500 mAh
Misc
ColorsObsidian, Porcelain, Wintergreen, PeonyEbony Black, Sakura White, Sage Green
ModelsG2YBB, GUR25, G1B60AI2501, AI2501H, I2501C, AI2501B
Price€ 478.99 / $ 379.84 / £ 499.00€ 955.55
SAR EU0.99 W/kg (head)     1.40 W/kg (body)-
EU LABEL
Battery49:12h endurance, 1000 cycles61:00h endurance, 1200 cycles
EnergyClass AClass A
Free fallClass A (270 falls)Class D (45 falls)
RepairabilityClass BClass C

Google Pixel 9

  • Superior AI-powered features and software integration
  • Brighter display for outdoor visibility
  • Excellent computational photography capabilities

  • Lower battery endurance compared to the Zenfone 12 Ultra
  • Less powerful chipset for demanding tasks

Asus Zenfone 12 Ultra

  • Exceptional battery life and endurance
  • Faster charging speeds (65W)
  • More powerful Snapdragon 8 Elite processor

  • Display is less bright than the Pixel 9
  • Software experience may not be as refined as Google's

Display Comparison

The Pixel 9 boasts a brighter display at 2232 nits, offering superior visibility in direct sunlight compared to the Zenfone 12 Ultra’s 1965 nits. While both displays support high refresh rates (assumed, based on flagship positioning), the Pixel 9’s brightness advantage is a clear win for outdoor usability. The lack of specific panel technology details (LTPO, OLED type) for either phone prevents a deeper analysis of power efficiency and motion clarity, but the Pixel 9’s higher peak brightness is a measurable advantage.

Camera Comparison

Without detailed camera specifications, a direct comparison is limited. However, Google’s Pixel line is renowned for its computational photography prowess, leveraging AI to enhance image quality. The Tensor G4 chip is specifically designed to accelerate these AI algorithms. The Zenfone 12 Ultra, while likely possessing capable hardware, will rely more on traditional image processing techniques. The Pixel 9’s strength lies in its software, while the Zenfone 12 Ultra’s potential lies in its sensor and lens quality (details missing).

Performance

The Asus Zenfone 12 Ultra’s Qualcomm Snapdragon 8 Elite, built on a 3nm process, represents a significant leap in efficiency and performance over the Google Pixel 9’s 4nm Tensor G4. The Snapdragon 8 Elite’s Oryon V2 Phoenix CPU cores (2x4.32 GHz + 6x3.53 GHz) are clocked higher and utilize a more modern architecture than the Pixel 9’s Cortex-X4 (3.1 GHz) and A720/A520 configuration. This translates to faster app loading, smoother multitasking, and superior sustained performance in graphically intensive games. The Zenfone 12 Ultra is likely to exhibit less thermal throttling under prolonged load.

Battery Life

The Asus Zenfone 12 Ultra dominates in battery endurance with a measured 61:00h rating, significantly exceeding the Pixel 9’s 49:12h. This is further reinforced by the active use score of 15:50h for the Zenfone 12 Ultra versus 13:05h for the Pixel 9. While the Pixel 9 offers a respectable 27W wired charging (55% in 30 minutes), the Zenfone 12 Ultra’s 65W charging (100% in 39 minutes) is considerably faster. The Zenfone 12 Ultra also boasts 1200 battery cycles compared to the Pixel 9’s 1000, suggesting greater long-term battery health.

Buying Guide

Buy the Google Pixel 9 if you need a smartphone that excels at computational photography, proactive assistance with Google Assistant, and a consistently smooth user experience. Buy the Asus Zenfone 12 Ultra if you prioritize raw processing power for demanding games, extended battery life for all-day use, and the fastest possible charging speeds.

Frequently Asked Questions

❓ Does the Google Tensor G4 in the Pixel 9 suffer from significant thermal throttling during extended gaming sessions?
While the Tensor G4 is a capable chip, its 4nm process and architecture are less optimized for sustained performance compared to the Snapdragon 8 Elite. Expect some degree of thermal throttling during prolonged gaming, potentially leading to frame rate drops. The Zenfone 12 Ultra’s 3nm Snapdragon 8 Elite is better equipped to handle heat.
❓ How does the 65W charging on the Zenfone 12 Ultra compare to other fast-charging solutions in terms of heat generation?
Asus incorporates advanced charging management technologies to mitigate heat generation during the Zenfone 12 Ultra’s 65W charging cycle. While faster charging inherently produces more heat, the Zenfone 12 Ultra’s implementation, combined with PPS and QC5 support, aims to maintain safe temperatures and preserve battery health.
❓ What is the impact of the 1200 battery cycle rating on the Zenfone 12 Ultra's long-term battery health?
A higher battery cycle rating (1200 for the Zenfone 12 Ultra vs 1000 for the Pixel 9) indicates that the battery is designed to maintain a higher capacity after repeated charge and discharge cycles. This suggests the Zenfone 12 Ultra’s battery will degrade less noticeably over several years of use.