Xiaomi 2025 report: 165.2 million phones shipped, 411 thousand EVs too

Xiaomi's Stellar 2025: Global Smartphone Dominance, EV Breakthroughs, and Robust IoT Growth

Xiaomi has unveiled its comprehensive financial report for the full year 2025, painting a picture of remarkable growth and strategic success across its diverse business segments. The tech giant solidified its position in the global smartphone market while achieving unprecedented milestones in its burgeoning electric vehicle (EV) division and expanding its influence in the Internet of Things (IoT) ecosystem.

Smartphones: Sustained Global Powerhouse

In 2025, Xiaomi shipped an impressive total of 165.2 million smartphones, generating substantial revenue of CNY 186.4 billion. These figures underscore the company's consistent performance, as Omdia statistics confirm Xiaomi held a significant 13.3% global market share, securing a spot in the Top 3 for the fifth consecutive year. Domestically, Xiaomi showcased even greater strength, ranking as the #2 smartphone brand in mainland China with a 16.6% market share, marking a substantial 7 percentage point increase from the previous year.

Xiaomi's global footprint continues to expand, with significant gains observed in key international markets:

• Latin America: Ascended to the #2 position with a 17.5% market share.
• Southeast Asia: Secured the #2 spot, capturing 17.0% of the market.
• Europe: Maintained a strong #3 ranking, holding 20.3% market share (a 0.6 percentage point increase).
• Africa: Ranked #3 with 12.7% market share (up 1.4 percentage points).

Diverse Device Ecosystem: Tablets, Wearables, and TWS Earbuds

Beyond smartphones, Xiaomi's broader hardware portfolio demonstrated robust performance:

• Tablets: Achieved a Top 5 global ranking and a Top 3 position in mainland China, according to Omdia.
• Wearables: Cemented its leadership, ranking as the #1 globally and #2 in mainland China.
• TWS Earbuds: Maintained strong market presence, holding the #2 spot globally and the #1 position in mainland China.

IoT and Internet Services: Expanding Digital Reach

Xiaomi's strategy to build a comprehensive connected ecosystem is clearly bearing fruit. The company reported an impressive base of over 750 million Monthly Active Users (MAU) across its Internet of Things and Internet Services segments. This division contributed significantly to Xiaomi's overall success, with annual revenue reaching CNY 123.2 billion, representing a substantial 18.3% increase compared to 2024. The gross margin for this segment also saw healthy growth, climbing to 23.1%, up 2.8 percentage points in the same period.

The growth extended to Xiaomi's smart home offerings, with large home appliances such as air conditioners, refrigerators, and washing machines achieving an all-time high in terms of shipments. Revenue from these categories saw a remarkable 23.1% growth.

Electric Vehicles: A Major Breakthrough Year

Xiaomi's ambitious foray into the electric vehicle market proved to be a resounding success in 2025. The company's EV division reported an astounding revenue of CNY 106.1 billion, marking an exceptional 223.8% year-over-year increase. This milestone represents the first time Xiaomi's yearly EV revenue surpassed CNY 100 billion. Furthermore, the EV division achieved another significant first: reporting positive income for the full year, totaling CNY 0.9 billion.

During 2025, Xiaomi successfully delivered a total of 411,082 vehicles, with a strong performance in the final quarter contributing 145,115 units. In its home market of mainland China, Xiaomi's EV models quickly gained traction:

• The Xiaomi SU7 series emerged as the top-selling sedans in the competitive CNY 200,000+ category.
• The Xiaomi YU7 series dominated the mid- to large-size SUV segment, holding the top sales position for seven consecutive months.

Looking ahead, Xiaomi projects continued strong momentum, anticipating deliveries of 550,000 vehicles in 2026.

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