As 2025 draws to a close, we look back at the most popular phones of the year. Here are the Top 20 phones that you searched for the most in the last 12 months – we’re including phones that launched in November 2024, as it wouldn’t be fair to them to only give them less than a quarter to climb the ranks.
Is this list what you expected it to be? Seeing some of these phones make it in the Top 20 is certainly no surprise, but a few unexpected models snuck in. Also, there are industry trends around 4G/5G and foldables that we need to talk about.
TheSamsung Galaxy S25 Ultraclaimed the top spot by a wide margin and we expected that – this was the most popular Galaxy S generation of the last few years and the Ultra, as it usually does, outsold its siblings. Not “outsold them combined” this time, but it still makes up the bulk of the sales.
Samsung Galaxy S25 Ultra • Apple iPhone 17 Pro Max
Popular 2025 smartphone with multiple cameras.White smartphone with triple camera system.
Similarly, theApple iPhone 17 Pro Maxbeing in the Top 5 was to be expected. It brought a major redesign and the old Pro design was getting stale. The upgraded telephoto and selfie cameras were good reasons to upgrade, though the scratch-prone aluminum body gave some people pause.
Samsung’s mid-range A-series is as strong as ever and having theGalaxy A56occupy the second spot is a testament to that. TheGalaxy A36in #6 and theGalaxy A16in #9 show that Samsung successfully serves several price segments.
Samsung Galaxy A56 • Samsung Galaxy A36 • Samsung Galaxy A16
Popular 2025 smartphone with colorful widgets.Popular 2025 phone with iridescent back.Gray smartphone with triple camera, held.
This is the 4G Galaxy A16, by the way. There were two more – theRedmi Note 14 4Gand theInfinix Hot 50 Pro+ 4G. Three 4G phones in the Top 20 for 2025 feel like a lot, doesn’t it? This was one of the things that we didn’t expect. All three phones have OLED displays (6.67” to 6.78” in size), have an IP54 rating and use pretty much the same chipset (Helio G99 and G100). All three have microSD slots, but only the Redmi has a high resolution camera (108MP) and 3.5mm headphone jack.
Redmi Note 14 4G • Infinix Hot 50 Pro+ 4G
SIM tray on back of 2025 popular smartphone.Pink Infinix phone with triple camera, 2025.
Here’s the other thing that we didn’t expect – theSamsung Galaxy S25 Edgeis #14 and theApple iPhone 17 Airis #18. Neither company has shared official sales results, but reports from the industry suggest that they both sold poorly. And we don’t have to tell you about the negative online response to these two.
Samsung Galaxy S25 Edge (vs. S25 Ultra on the left) • Apple iPhone 17 Air
Close up of two smartphones' camera lenses.2025 popular phone side profile held by person
There was only one other iPhone in the Top 20 and it’s yet another surprise – theiPhone 16e. Normally, the vanilla iPhone of the year is one of the most popular as it is a good intersection between price and capabilities. But this year it’s nowhere to be seen, replaced by the not-much-cheaper and clearly-less-capable 16e.
Apple iPhone 16e • Poco X7 Pro
iPhone 2025 popular phone comparison.Popular 2025 phone with red theme.
We knew from reading the comments that thePoco X7 Prois a popular device and having it at #3 is a huge achievement. It exemplifies the value-for-money philosophy that Poco is known for very well and has been selling below MSRP basically this entire time.
TheSamsung Galaxy S25is the only small phone on this list – there’s no iPhone 17/17 Pro, no Pixel 10 Pro, no vivo X200 FE or OnePlus 13s. Are small phones popular? Or is the S25 just the cheap Galaxy S model? To be fair, at #4 it was quite popular and its size must have been a factor – we don’t see the S25+ on this list despite not being much more expensive.
Samsung Galaxy S25 (and its larger siblings) • OnePlus 13
Samsung Galaxy S23, S23+, S23 Ultra backs.Popular blue OnePlus 11 phone 2025
TheOnePlus 13may go down in history as the last great OnePlus flagship. Or maybe the 15 will overcome the doubts it was met with at launch and win people over in the next 12 months.
TheRedmi Note 14 ProandRedmi Note 14 Pro+were not quite as popular as the Poco X7 Pro, but that 200MP camera sure drew in a crowd. The more powerfulRedmi Turbo 4 Proattracted interest with its Snapdragon 8s Gen 4 chipset and 7,550mAh battery instead.
Redmi Note 14 Pro • Redmi Note 14 Pro+
Modern smartphone back with advanced multi-lens camera.Modern smartphone displaying colorful app icons.
Was theXiaomi 15 Ultrathe best camera phone of 2025? It was certainlybetter than the Galaxy S25 Ultraand it is the most popular among the other Ultra phones.
Xiaomi 15 Ultra • iQOO 13
Black and red smartphone with unique camera designiQOO phone from top 20 popular phones 2025.
TheHonor X9ctook its curved 6.78” OLED display and 108MP camera all the way to the #11 spot – it is the only Honor on this list, edging out its more prestigious siblings in the Magic series.
TheTecno Camon 40 Proalso deserves a shout-out – the Camon series focuses on premium-feeling phones on a budget, hence the curved 6.78” OLED display (a 144Hz panel at that).
Tecno Camon 40 Pro
Smartphone with triple camera, 2025 popular phones.
Finally, theiQOO 13may be in the #20 spot, but we believe that it would have been higher than that had iQOO released it in more markets. It’s a Snapdragon 8 Elite phone that doesn’t break the bank and it has a decent set of cameras on it. OnePlus would be sweating if iQOO had a wider market presence.
That’s it, that is all twenty phones in this year’s Top 20. Did you notice what’s missing? Well, Android’s favorite child, the Pixel, is nowhere to be seen, but that is to be expected. But there isn’t a single foldable phone on this list. Not one.
You’d think that with all the promos that Motorola has been running on the Razr phones, Samsung’s first Z Flip FE, the hugely improved and hugely popular Z Flip7 and Z Fold7, at least one of them would be on this list. Not to mention the foldables from Xiaomi, Honor, vivo and others. The foldable market wasup 14% in Q3and Samsung set sales records. Foldables are still a niche, it seems.
Samsung Galaxy S24 Ultra phone, 2025 popular list.
### Samsung Galaxy S25 UltraRANK: 1
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Samsung phone from top 20 phones list.
### Samsung Galaxy A56RANK: 2
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Poco phone from 2025 top popular list.
### Xiaomi Poco X7 ProRANK: 3
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Blue Samsung phone with triple rear cameras.
### Samsung Galaxy S25RANK: 4
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Orange iPhone 2025 concept render
### Apple iPhone 17 Pro MaxRANK: 5
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Popular 2025 Samsung phone with triple camera.
### Samsung Galaxy A36RANK: 6
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OnePlus phone featured in popular 2025 phones list.
### OnePlus 13RANK: 7
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2025 popular phone Redmi with quad camera
### Xiaomi Redmi Note 14 Pro 5G (Global)RANK: 8
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Popular grey Samsung smartphone for 2025
### Samsung Galaxy A16RANK: 9
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White Apple iPhone with single camera, notched display
### Apple iPhone 16eRANK: 10
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Pink Honor popular smartphone 2025
### Honor X9cRANK: 11
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Xiaomi 13 Ultra, popular smartphone of 2025
### Xiaomi 15 UltraRANK: 12
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Redmi smartphone, light purple, large camera lenses.
### Xiaomi Redmi Note 14 4G (Global)RANK: 13
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Popular white Samsung phone 2025 model
### Samsung Galaxy S25 EdgeRANK: 14
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### Xiaomi Redmi Note 14 Pro+ 5G (Global)RANK: 15
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### Tecno Camon 40 Pro 5GRANK: 16
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### Infinix Hot 50 Pro+ 4GRANK: 17
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### Apple iPhone 17 AirRANK: 18
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### Xiaomi Redmi Turbo 4 ProRANK: 19
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### vivo iQOO 13RANK: 20
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