Samsung Galaxy S26 series' US pre-orders are up 25%, the Ultra is on top

Samsung US reports that the pre-order volume for the newGalaxy S26 seriesis up nearly 25% across channels (including its own online store, major carriers and big retailers). The split between the three models is even more skewed than it wasin Korea. TheSamsung Galaxy S26 Ultrarepresented a whopping 80% of all pre-orders. For comparison, the report from Korea had the Ultra at 70% of all pre-orders. Samsung says that social media buzz over the unique Privacy Display drove interest towards the S26 Ultra. AI-powered features like Nightography, Generative Edit and Super Steady horizon lock also attracted some buzz. Pre-orders end today, so this is your last chance to pick up the pre-order goodies – a free storage upgrade and up to $900 trade-in credit.

By the way, theGalaxy S26andGalaxy S26+are also available for pre-order – we feel the need to point it out, since their combined share of 20% of pre-orders raises some questions. If you still haven’t decided which model is right for you, check outour Galaxy S26 Ultra writtenandvideo reviews. We also have a post onhow the Privacy Display works. We have theGalaxy S26 in for review, theS26+ is at the office too, so expect detailed reports soon. Source