Samsung sets 'The First Look' event for CES 2026

Samsung Teases AI-Powered Future at CES 2026 "The First Look" Event

Samsung is gearing up to showcase its innovative vision for the future at its "The First Look" event, preceding CES 2026. The South Korean tech leader plans to unveil its strategic direction for the DX (Device eXperience) division for 2026, focusing heavily on artificial intelligence and how it will reshape customer interactions.

Mark your calendars! "The First Look" will take place on January 4th at the Latour Ballroom in the Wynn Las Vegas, two days before the official commencement of CES 2026.

Leading the charge will be TM Roh, CEO and Head of the DX Division at Samsung. Roh, along with other key Samsung executives, will deliver a keynote address highlighting the company's commitment to developing AI-driven customer experiences. Expect to see cutting-edge technologies and a glimpse into the future of Samsung's device ecosystem.

For those unable to attend in person, the event will be livestreamed on both Samsung Newsroom and Samsung’s official YouTube channel. Stay tuned for more details as we approach the event date!

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