Apple iPhone 17e, new M4 iPad Airs now on sale

Posted on March 11, 2026, 3 p.m.

iPhone 17e & M4 iPad Airs: Available Now! Plus, New MacBooks & Studio Displays

The wait is over! Following their highly anticipated unveilings, Apple's latest lineup is officially available for purchase. This includes the iPhone 17e, alongside the brand-new 11-inch and 13-inch M4 iPad Air models. Rounding out the new releases are the updated M5 generation MacBook Air and MacBook Pro, as well as the stunning new Studio Display and Studio Display XDR.

iPhone 17e: More Storage, Same Starting Price (Mostly!)

Apple is shaking things up with the iPhone 17e, discontinuing the 128GB base model. Instead, you'll find 256GB of storage as the new entry-level option. Impressively, Apple has managed to maintain the same starting price as the previous iPhone 16e in most global markets, with the exception of India. Even better news for storage-conscious users: the 512GB iPhone 17e is priced lower than its iPhone 16e predecessor across all regions.

M4 iPad Air: Sleek Designs, Powerful Performance

The latest iPad Air models, featuring the powerful M4 chip, are now on open sale. Available in both 11-inch and 13-inch display sizes, these new tablets offer enhanced performance and stunning visuals for all your productivity and entertainment needs.

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