Honor sold over 70 million smartphones in 2025

Honor's Monumental 2025: 71 Million Smartphones Shipped Amidst Global Expansion

In a remarkable display of growth and market penetration, Honor announced it shipped an astounding 71 million smartphones globally in 2025. This figure not only represents a significant achievement but also underscores the brand's robust trajectory. Notably, a substantial 10 million of these devices were its premium flagship models, highlighting consumer confidence in Honor's high-end offerings.

A pivotal aspect of Honor's success in 2025 was its impressive performance in international markets. The company reported that a significant 50% of its total smartphone sales originated from outside of China, signaling a successful global expansion strategy. The Honor Magic7 series played a crucial role in driving this international demand, resonating strongly with consumers worldwide.

This exceptional performance continues Honor's impressive momentum, building upon its strong foundations from 2024. The brand achieved a remarkable 50% year-over-year growth in smartphone shipments, a testament to its innovative products and effective market strategies. Honor has cemented its presence across diverse regions, now holding a commanding 10% or more market share in 17 different markets, spanning Latin America, the Middle East, and Africa.

Further solidifying its leadership, Honor has emerged as the dominant force in Malaysia. The brand proudly holds over 18% of the smartphone market share and an impressive 30% of the tablet market share in the country, showcasing its comprehensive ecosystem appeal.

Looking towards the future, Honor is aggressively positioning itself at the forefront of technological innovation with its Honor Alpha strategy. The company plans to invest over $10 billion in Artificial Intelligence (AI) products over the next five years. This ambitious investment will place AI-powered smartphones at the core of its product development, complemented by a range of AI-enhanced PCs, tablets, and wearables designed to create a seamless and intelligent user experience.

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