Here is the Samsung Galaxy S26 series pricing breakdown

Samsungunveiled the Galaxy S26 Ultraalongside theGalaxy S26 and S26+at its annual Unpacked event. You can head over to the relevant announcement articles for details on the new models, here we will just focus on pricing. And this year the pricing situation is hairier than usual – a few months ago, memory prices started to skyrocket and the smartphone market certainly wasn’t spared. This is to say that we knew to expect different prices going in. We should note that this year the vanillaSamsung Galaxy S26has a base storage of 256GB, while the S25 started at 128GB. Even so, the price of a 256GB S26 went up a tick because of the memory situation mentioned above. TheGalaxy S26+already had 256GB as base, but that costs more this year as well. TheSamsung Galaxy S26 Ultrabreaks this trend and the base 12/256GB model is actually a bit cheaper in some regions than the S25 Ultra was last year. The higher memory tiers do cost more than they used to, though.

Another thing to note as you read the table below – only the S26 Ultra has a version with 1TB storage and this year it comes with 16GB of RAM. However, last year’s prices are for an S25 Ultra with 12GB of RAM as this was the version that was commonly available. Finally, Samsung also launched theGalaxy Buds4 and Buds4 Pro. The vanilla Buds4 cost $180/€180, while the Buds4 Pro are $250/€250 (i.e. the same prices as last year).